SEO Teardown of Ben's Bites: 118K Subscribers but Only ~890 Google Visits a Month
iannuttall · x · 2026-11-05
Ian Nuttall audits the AI newsletter Ben's Bites: despite 118,000 subscribers, it gets only 890 Google visits a month. Key findings:
- 1,016 of 1,020 old catalog URLs return 404; 95 articles have Substack copies with no redirects;
- Old issues link to 566 dead addresses;
- Seven URLs split the site's backlinks — the main site has 4,000 linking domains, the cookbook just 6;
- "How I code with agents" pulled 3.9M views on X yet gets zero search traffic.
The full teardown includes the fixes he would ship.
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