Web design duo made $74K in October by raising prices and AI-drafting redesigns before sales calls
Murky_Explanation_73 · reddit · 2026-11-05
A two-partner web design studio that normally billed $20K/month decided in October to stop chasing volume: they raised prices significantly and rebuilt their sales process, closing $74K from website redesign projects alone.
How it works:
- Lead gen: high-volume cold email via Swokei, which finds businesses with existing sites, analyzes design/SEO/speed/mobile issues, and turns findings into personalized outreach at scale.
- Pre-call prep: AI-drafted redesign mockups of the prospect's site, shown on the call to make the value tangible.
- Closing: a year of deliberate sales training — tonality, value framing, call structure, objection handling.
Their takeaway: pricing up plus sharper selling beats taking on more projects, and the playbook is replicable for small teams.
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