Perplexity usage up 5x YoY as agents need search — your next buyer is an agent
ramagetime · x · 2026-11-05
Perplexity CEO Arav Srinivas says usage is up 5x year-over-year because agents need search and a browser to get real work done. The implication: your next buyer is an agent doing research for a human — if it can't find you, you're not in the deal. That's AEO: optimizing for AI answers and agent retrieval is displacing traditional SEO logic.
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