Ads era ending? Alsop quips business is back to cocktail parties and Twitter performance art
StewartalsopIII · x · 2026-11-04
Stewart Alsop III sums up the ad business in three eras: before internet ads, deals got done at the right cocktail parties; during the internet-ads era, at cocktail parties or by buying ads. With Google's latest (AI search) moves, he argues the paid-traffic path is fading — business reverts to cocktail parties, or to doing "really really good performance art on Twitter." A witty take on AI disrupting the internet-ad model.
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