Two identical pages, an 18% lift: indie dev lectures on doing A/B testing right
richardreis · x · 2026-11-04
Indie developer Richard Reis published Lecture 13 of his series on running A/B tests without fooling yourself. He uses his own Mental Math Pro redesign mistake as a cautionary tale and cites Bing's famous $100 million A/B test. Key advice: change one factor at a time, and keep a written experiment record for every test. Available as video, podcast audio, and a written version.
Related event: Indie Developer Shares Honest Lessons on Doing A/B Testing Right(2 posts)→
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