Indie Developer Shares Honest Lessons on Doing A/B Testing Right

Indie developer Richard Reis published Lecture 13 on how to do A/B testing without fooling yourself, drawing on his own redesign mistakes at Mental Math Pro and Bing's famous $100 million experiment to distill four honest rules.

2026-11-04 ~ 2026-11-04 · 2 related posts

• A/B testing lecture: Bing's $100M experiment and four honesty rules for not fooling yourself — richardreis · 2026-11-04
• Two identical pages, an 18% lift: indie dev lectures on doing A/B testing right — richardreis · 2026-11-04