Kuaishou's UAGR injects utility signals into semantic codes and decoding for generative recommendation

_reachsumit · x · 2026-11-04

Kuaishou researchers propose UAGR, aligning both semantic ID (SID) construction and beam-search decoding with downstream multi-objective utility in generative recommendation.

The problem: conventional SIDs capture semantic similarity but underrepresent item utility from post-exposure behaviors like shares, long views, and video completion, and generation likelihood can prune high-utility candidates before reranking can compensate.

The fix: Utility-Enriched Semantic Codes embed item-level utility without increasing SID length or vocabulary size, supporting incremental updates with no re-tokenization cost; Utility-Guided Decoding estimates candidate utility during beam search to stop valuable candidates being dropped early.

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