Meta's earnings call: Muse hit 10M+ setups in ~6 weeks, ~$200 average purchase
SuB8u · x · 2026-11-04
Stats from Meta's earnings call on Muse:
- 10M+ people in the US and Canada set it up within 6 weeks
- 25% of users engage on any given day
- Shopping is the top use case, used by 25%+ of weekly actives
- Average purchase size is $200
The figures suggest unusually strong early retention and monetization for Meta's consumer AI assistant, with commerce as the standout use case.
Related event: Meta's Muse Hits 10 Million Users in Six Weeks(2 posts)→
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