Samsung Portugal's CMO once asked 'what is Discord?' — brand community ops are broken
TheMoonMidas · x · 2026-11-04
An entrepreneur recounts a 2022 meeting where Samsung Portugal's CMO asked "what is Discord?" — only to call back a week later after her son revealed it was his daily Fortnite platform. The anecdote illustrates how badly big brands run their Discord communities: the budget approver has never heard of the platform, while the daily user is their teenage kid, a pattern still common in brand community management today.
More from Companies & People
- Engineer shares his hiring principle: 'Zero jerks — take the work seriously, not ourselves' — salgar · 2026-11-04
- RISC-V Day Tokyo 2026 unveils agenda with Google TPU v3 on display and 2nm AI accelerator talks — DavidBennett__ · 2026-11-04
- Robert Wiblin: Public pressure on AI companies works — gag clauses torn up, $75bn moved — wfithian · 2026-11-04
- YC-backed Simulithic hires founding engineer: one command writes all your e2e tests — KlausCodes · 2026-11-04
- OpenAI brings ChatGPT and Codex to hardware engineering, partners with Chip Ganassi Racing and Mazda — OpenAI · 2026-11-04
- Yacine Mahdid to host one-hour 2026 AI agents recap workshop at AIE Code Summit SF — yacinelearning · 2026-11-04