Ternus's first earnings call: "Apple is the greatest company in the world"
asymco · x · 2026-11-04
Asymco's "The Ternus Doctrine" compares John Ternus's first earnings call as Apple CEO (November 2026) with Tim Cook's 18 years ago. Ternus declares Apple "the greatest company in the world," stressing talent density, uncompromising quality, and tech that makes a better world, while Cook's doctrine centered on focus, owning core technologies, and cross-functional collaboration.
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