US brand spend on creators to hit $43.9B by 2026, triple 2021 levels
thedankoe · x · 2026-11-04
Dan Koe argues the most lucrative AI business to start in 2027 is still capturing attention: whether you build your own product or serve others, customer acquisition is the primary determinant of income, and as job security declines people must upskill or build their own business.
An accompanying chart from the IAB Creator Economy Ad Spend Report 2025 shows US brand spend on creators climbing from $13.9B in 2021 to $29.5B in 2024, with estimates of $37.1B in 2025 and $43.9B in 2026 — roughly 3x growth since 2021 as attention shifts to creators.
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