Serval raises $150M Series C at $3B valuation, displacing ServiceNow in 45 days
sven_ai · x · 2026-11-03
Enterprise IT automation startup Serval announced a $150M Series C at a $3B valuation, led by Sequoia, with participation from Elad Gil, Evantic, First Round, General Catalyst, Redpoint, plus new investors Conviction and Headline — its third round in 12 months.
The product targets mundane enterprise workflows: IT service desk tickets, employee onboarding, and access management, applying a coding-agent approach to non-engineering departments. The company also published a case study of a customer displacing ServiceNow in 45 days. The takeaway: valuable AI products often just automate the work nobody wants to do but everyone must.
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