Google launches Connected Apps Platform: MCP apps inside Search and Gemini
DynamicWebPaige · x · 2026-11-02
- While attention was on new models, Google quietly announced something bigger for search marketers: the Connected Apps Platform.
- Developers can build apps with MCP that run directly inside Google Search and Gemini; once approved, users link the app once and can access data and take actions seamlessly from Google's products.
- This realizes Sundar Pichai's vision of Search becoming an "agent manager": after 25 years of connecting people with websites for information, functionality is what matters. Businesses will be discovered by whether they help users (and their agents) get things done.
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