The seven stages of turning a URL into a click, and what each engine discloses

ricklamers · x · 2026-11-01

Expanding on the Google antitrust pipeline material, the author breaks search into seven stages—crawl/index, query understanding, recall, ranking, reranking, presentation, click feedback—and maps what Bing, Baidu, Yandex, Naver, Ahrefs, Semrush, Moz and Backlinko each disclose or hide at every stage, framing GEO as the equivalent chain for AI answers.

Original post →

More from Infra

Infra channel →