SF's ultra-rich will pay you to subscribe to their Substack
matt_slotnick · x · 2026-11-01
As a generation of UHNWs is minted in SF, there's little to buy: top homes cap around $30M, no $100M compounds or $20M penthouses to speak of. SF tech has always run on arcane status and legibility games rather than money — hence mattslotnick's quip that the ultra-rich will pay you to subscribe to their Substack: status expressed as audience, not consumption.
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