Shopify restructuring eliminates Senior SEO & GEO Manager roles as AI search reshapes marketing
gaganghotra_ · x · 2026-10-31
Gagan Ghotra reports that Shopify's professional services team restructuring has made the Senior SEO & GEO Manager role redundant. GEO (Generative Engine Optimization) — optimizing content for AI search engines like ChatGPT — is the AI-era successor to SEO. The move signals that even companies that had created GEO roles are now trimming them, as the SEO/GEO services landscape is reshaped by AI-driven search.
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