Cited but not recommended: a 7-step plan to get your business into ChatGPT answers
tomcrawshaw01 · x · 2026-10-31
The author walks through a 7-step process for getting a business into AI answers like ChatGPT's, using a UK exam-booking client as a case study: audit where competing businesses appear in AI answers, then use that research to prioritize website changes.
The key insight is the distinction between being cited and being recommended: the client's website often supplied information for AI answers, yet the business itself was rarely named to users looking to book. That shapes what to work on — pick buyer questions worth tracking before writing more content, then find useful pages competitors have that you lack. A full walkthrough is available on the author's YouTube channel.
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