Yam, YC's weirdest startup: AI dating sims for women hit 1.7M plays, 3-hour sessions

Scobleizer · x · 2026-10-31

Yam, likely the weirdest company in the current YC batch, makes AI-powered dating sims for women: pick a world and AI plays every other character reacting to what you say or do (18+). The #1 game drops Jujutsu Kaisen characters into a Love Island villa. Key numbers: 1.7M plays with an average session of 3 hours; players build the games themselves — 277 public games across 57 fandoms, with one creator behind both #1 and #2. It turns decades of free fanfiction into playable games. Scoble notes dating is a huge industry, recalling Yahoo's profitable dating unit.

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