Bumble PM: 78% of users wanted an AI photo feedback feature, only 10-15% used it
AI Engineer · youtube · 2026-10-31
Bumble PM Supriya Subudhi shared five lessons from A/B testing an AI photo feedback feature in a dating app with 20M+ monthly users.
- Users ask, then ignore: 78% said they wanted feedback, but only 10-15% used it.
- Averages hide the tail: overall wins masked absurd outputs like telling smiling people to smile more.
- Green dashboard, red bill: the best model cost 10x more; switching to a cheaper one shrank results.
- The win came from the model choice itself.
- Regulation blocked rollout outside the US.
She closes with five questions to ask before calling any AI test a win — valuable for product teams shipping AI features.
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