Reuters probe: Diesel, Calvin Klein, L'Oréal contracts seek AI face-swap and digital twin rights
lmoroney · x · 2026-10-31
Citing a Reuters investigation (15 model-agency directors, a dozen+ confidential shoot contracts), Laurence Moroney's article shows brands like Diesel, Calvin Klein and L'Oréal drafting clauses for AI face swaps, unpaid digital twins, and broad rights to train on models' images — with some firms disputing how representative the drafts are. The piece also surveys AI's quieter spread into feeds, surveys, and soft-launched apps that feel like toys but are journals.
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