LukeW: iPhone's 48 preinstalled apps echo Yahoo's 2000s portal playbook
LukeW · x · 2026-10-31
Responding to a post noting the iPhone now ships with 48 Apple apps preinstalled (vs. 16 on the original iPhone), designer Luke Wroblewski points out this was exactly Yahoo's strategy in the 2000s: learn what people do on the Web, then add it to the Yahoo homepage — illustrated with a screenshot of the packed 2007 Yahoo portal. A wry industry observation on how platforms aggregating every use case, from portals to phone bloatware, never change.
Related event: iPhone Now Ships With 48 Preinstalled Apps, Triple the Original(2 posts)→
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