Google Zero comes for Reddit: algorithm favoritism can't stop the traffic bleed
lilyraynyc · x · 2026-10-30
SEO expert Lily Ray endorses the observation that despite Google tweaking its algorithm two years ago to heavily favor Reddit links under "helpful content," Reddit is still being hit hard by traffic decline. The thread notes Reddit's biggest risk factor was always its biggest growth source — Google — concluding that "Google Zero comes for us all" as AI answers eat search traffic even for favored sites.
Related event: Reddit shares plunge 18% as it blames Google AI Overviews for traffic loss(3 posts)→
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