Meta Brands Muse as 'AI That Hustles for You' with Athlete-Heavy F1 Ads

omooretweets · x · 2026-10-30

Meta has settled on branding for its Muse AI assistant: "AI that hustles for you." Ads so far feature athletes — with heavy F1 presence and a sponsored team — showing background tasks being handled while you live life, such as running workout analyses while jogging.

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