Asking your art director for thirty 30-second ads: what AI is doing to brand teams
petesena · x · 2026-10-30
Wayfair's head of creative says teams now get asked for thirty 30-second ads instead of one. MikeTeevee interviewed leaders at Wayfair, Intuit, HelloFresh, Verizon and Canva about what AI is doing to creative teams, posing the key question: who on your team is allowed to say no to an AI idea? Follow-ups in the thread detail decision paralysis, sameness, and pace problems.
Related event: Report: AI Leaves Brand Creative Teams Busier, Not Better—30 Ads at a Time(4 posts)→
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