Peak AI swag: $260 ASML EUV brick set, DevDay-only Game Boy, real $100-bill hot sauce
demian_ai · x · 2026-10-30
demianai lists the 'peak swag' from his AI conference merch benchmark: a $260 ASML EXE:5000 lithography machine brick set ('export controls not yet applied to bricks'), OpenAI's ModRetro Chromatic handheld available only at DevDay, Runway's $13.99 'Burn Rate' hot sauce with a real $100 bill on the label ('the only merch with positive ROI'), and a $150 Nvidia Jensen pixel sweater.
Related event: SWAGBENCH: AI Conference Swag Ranked From 215 Free Items(2 posts)→
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