Social marketing's four eras: from surprise & delight to whimsymaxxing
yungcontent · x · 2026-10-30
A marketer's tongue-in-cheek history of social media brand strategy: social 1.0 was "surprise & delight," 2.0 "spark joy," 3.0 "thumbstopping," and 4.0 is "whimsymaxxing" — capturing the shift from pleasing audiences to maximizing whimsy.
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