Shopify CEO Tobi Lütke on agent commerce: why Shopify welcomed Meta's Muse while Amazon blocked it
JosephJacks_ · x · 2026-10-30
In an 84-minute Sources podcast, Shopify co-founder and CEO Tobi Lütke explains why Amazon blocked Meta's Muse browser agent while Shopify welcomed it, and how shopping changes when AI buys on your behalf. He covers early AI shopping behavior he's seeing, who pays when agents handle purchases, why advertising gets complicated when assistants work for the user, why AI makes starting a business easier, his Meta board experience with Zuckerberg, and the GPU rack he built in his wine cellar to run a personal AI agent entirely from his house.
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