Self-promotional listicle gets cited by Google AI Overviews — which recommends a competitor
lilyraynyc · x · 2026-10-29
SEO expert Lily Ray highlights a new AI-search backfire case:
- Shiftflow published a self-promotional listicle ranking itself first
- Google AI Overviews cited the listicle as the top source
- But the AI answer ended up recommending a competitor instead
Her takeaway: if you only count citations in your AEO/GEO strategy, you're missing the bigger picture — being cited doesn't mean being recommended.
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