One purchase order can stand in for a viral launch — Steve Jobs' $15K credit trick
Jackyhuang · x · 2026-10-29
An Inc. piece argues a real launch doesn't need virality: Ghost's launch video drew millions of views, but Steve Jobs took the Byte Shop's order for 50 Apple I computers at $500 each to a parts distributor and got about $15,000 in components on 30 days' credit. The playbook: take one signed purchase order to your supplier and negotiate terms long enough to deliver and collect first — or use PO financing. Paid deposits also filter real buyers and bring cash in early.
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