In SF, if your project isn't a $10B pitch, it's dismissed as a 'lifestyle business'

carlosdponx · x · 2026-10-29

A developer back in San Francisco describes the constant framing pressure: every conversation pushes 'how does this justify a $10B company / VC investment?' Decline that framing and you're labeled a 'lifestyle business' like a slur. He argues the era of building a toy because it's interesting is largely gone — the pressure isn't intense, just constant, and even he caught himself dipping into the 'design the company to appeal to capital' tar pit this year.

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