Top Stories in AI Overviews seen as Google's lever to stop publishers from blocking

lilyraynyc · x · 2026-10-29

SEO expert Lily Ray argues that Google showing Top Stories inside AI Overviews is a clever incentive design: it demonstrates the traffic upside of being included, discouraging publishers from blocking Google from using their content in AI Overviews. She credits the insight to JShehata, while the quoted rustybrick adds that the current AI Overviews experience is actually a good one for publishers.

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