SEO experts: product pages, not collection pages, are the new battleground for AI SEO
gaganghotra_ · x · 2026-10-28
SEO practitioner Gagan Ghotra endorses shifting focus from collection pages to product pages for both SEO and AI SEO, arguing pages still need persuasion to convert. His own priority: whatever data fields you feed Google Merchant Center should be mirrored as detailed info on the product page.
Key points from his podcast with David Quaid, Harpreet Chatha and Edward Eachday:
- Go beyond keywords: add info addressing what buyers actually research before purchasing (26:42-27:28).
- Answering user questions: even "sideways" info beyond the core keyword helps ranking, AI Overviews visibility, and buyer decision-making (26:42-27:28).
- Strategic placement: use existing pages to answer compatibility, usage-condition, and competitor-comparison questions rather than endlessly creating new pages (29:55-30:41).
Related event: SEO shifts to product pages and Merchant Center data in AI search era(4 posts)→
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