Against 'aura': the groupthink that mistakes Twitter hype for company success
threepointone · x · 2026-10-28
A profane rant against AI-Twitter's obsession with company "aura": the groupthink that you can't like a company unless the terminally online bless it, that business happens on the feed, and that 50M-view drama or viral marketing videos (e.g. Etched allegedly raising at $500B off Twitter clips) determine outcomes. Core argument: feed virality is wildly overrated as a predictor of actual company success.
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