SEO controversies revisited: most Google denials about ranking signals turned out true
lilyraynyc · x · 2026-10-28
Cyrus Shepard recaps years of SEO controversies: subdomains vs folders (folders mostly win); Google's denial of Domain Authority-like signals (they use them); click signals (used); E-E-A-T's ranking impact (real); Disavow as a spam flag (unknown). Lily Ray notes she has much to say.
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