SEO veteran: comparing SEO to GEO/AEO and dumping E-E-A-T there shows you don't get it
lilyraynyc · x · 2026-10-27
SEO practitioner Lily Ray called out a common misconception: framing SEO versus GEO/AEO as separate disciplines and treating E-E-A-T as something that only matters on the GEO side. She argues this framing itself signals a lack of understanding — E-E-A-T has long been a core SEO concept, not a new requirement of the generative-search era.
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