Embodied AI startups need a different operational discipline, investor says

___Mufasaa · x · 2026-10-27

Investor Thorbjørn Tønnessen argues robotics creates fascinating company-building problems: software updates remotely, but a warehouse robot must handle broken equipment, unpredictable environments, maintenance and real physical consequences. Building companies around embodied AI demands a different kind of operational discipline — which he finds enormously interesting.

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