Schema correlates with AI visibility because it implies a competent SEO team, not magic

lilyraynyc · x · 2026-10-27

Lily Ray quotes Bryan Casey's point: schema often correlates with AI visibility not because of schema itself, but because deploying it implies the site has a web/SEO team that cares about visibility and is reasonably competent — a correlation of team quality, not a causal effect of the markup. A useful attribution caveat for anyone doing AEO/GEO work.

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