Meta's Muse hits 2.9M DAUs, with 20% of US users at $1,000+ ARPU
omooretweets · x · 2026-10-27
omooretweets shares Muse data from Meta's Q3 earnings call (via Sensor Tower):
- 2.9M DAUs, compounding 15% week-over-week growth (slowing over the last two weeks), up 71.9% in 30 days.
- Usage is concentrated in "highest value" users unrepresentative of the broader US/global population: 20% of US Muse users carry $1,000+ ARPU across Meta apps ($275 baseline).
- 25% of users who completed onboarding are DAUs; 25% have made a transaction via Muse with an average purchase size of $200+.
- Top three usage categories: shopping, personal productivity, creativity.
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