Canva survey: 70% of 3,547 consumers say AI ads feel like something is missing
petesena · x · 2026-10-26
Canva and The Harris Poll's State of Marketing & AI 2026 report surveyed 3,547 consumers about AI-generated advertising:
- 70% say AI ads feel like something is missing
- 78% prefer ads made by people, even if AI did better
- 87% say the best ads still need a human touch
- 41% of marketing leaders call AI slop a real challenge
The takeaway: consumers can smell AI ads instantly, so brands should run a "human sniff test" before automating creative.
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