Rob Snyder: chasing pain points cost him two years — stuck projects sell, pain doesn't
victor_explore · x · 2026-10-26
Founder Rob Snyder did everything founders are told: hair-on-fire pain points, a differentiated solution, design partners using it daily. Then he hit a wall for two years.
His conclusion: pain points don't make people buy. What sells is a project users are currently stuck on. A counterintuitive PMF lesson for anyone building products.
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