AI startup founder scraps launch ad after research, pivots to niche markets
Scobleizer · x · 2026-10-26
The founder of tryjamesai posted a candid postmortem: he scrapped a launch video scheduled to run as an ad next week and decided to change the product. After spending hundreds of hours in the past week building the technology and refining the video, deeper market research led him to refocus the startup's limited time and money on niche industries it can sell to more effectively. A rare first-person account of a founder correcting course despite sunk-cost attachment.
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