AEO is a band-aid: why marketing to AI agents will stop working
santiviquez · x · 2026-10-25
The author argues the most important problem in marketing today is getting recommended by AI agents. The current best guess, AEO — writing the right content in the right format and deploying connectors on every lab's marketplace — is driving thousands of job ads for "AEO systems." But as consumers trust agents with purchase decisions, this influence channel will stop working: you can't market to agents the way you yelled at humans. Product benchmarks themselves may become the basis for recommendations.
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