How Google's AI search changes upended online publishing
The Verge AI · rss · 2026-10-25
The Verge's weekly newsletter The Stepback examines how Google's AI search has disrupted digital publishing. For years, outlets invested heavily in SEO to rank on Google, maintaining a largely reciprocal relationship; AI answers that reduce clicks are now breaking that model, reshaping how readers reach content and the traffic economics of publishing. The piece traces how this shift happened and what it means for the open web.
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