NVIDIA invests in Higgsfield; founder Alex Mashrabov calls demand ownership the moat
CurieuxExplorer · x · 2026-10-24
Higgsfield, the AI video company founded by Alex Mashrabov, announced an NVIDIA investment as part of its Series B. Mashrabov previously sold an AI video startup to Snap, ran generative AI at Snap, then built Higgsfield into one of the fastest AI companies to a $1B valuation — with Jensen Huang visiting in person to praise his vision. He argues that competition at the foundation-model layer compounds into customer advantage, and that Higgsfield's moat is ownership of demand.
Related event: NVIDIA and TCV invest in Higgsfield as ARR tops $1 billion(7 posts)→
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