Analyst: DeepSeek's SMM fiasco turns into accidental PR as the model keeps winning
teortaxesTex · x · 2026-10-24
AI commentator teortaxesTex weighs in on the recent DeepSeek social-media-marketing controversy. In the quoted tweet he notes the funny part is how embarrassed the Chinese side is — shoddy outsourced SMM and cleverness are normal back home, but look ridiculous on the Western net.
He then adds that this has become "unintended incredible PR for DeepSeek": the model keeps collecting boons without grasping for them, closing with a Chinese aphorism about being unmoved by praise or blame.
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