NYT Cooking adds AI tools to customize recipes, with human editors still in charge

nordicinst · x · 2026-10-24

New York Times Cooking launched AI features that help home cooks customize thousands of recipes — e.g., swapping fresh spinach for frozen greens in an orzo recipe. The piece recounts their disastrous 2021 GPT-3 Thanksgiving experiment (atrocious recipes, fabricated personal descriptions) and explains why the team moved from skepticism to cautious adoption. The editorial stance is explicit: the new features assist users, but human editors remain in charge of content.

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