Kimi K3.1 pro launch hit by influencer astroturfing allegations as users call out fake reviews
TheZachMueller · x · 2026-10-24
Moonshot's Kimi K3.1 pro launch spiraled into a PR crisis after user @elshayib accused the company of seeding template-friendly reviews via paid influencers, claiming to know the bloggers involved and teasing follow-up receipts. @kimmonismus (153k followers) says he received no briefing or payment but condemns the "illegal influencing" for tarnishing an otherwise strong model, urging Kimi to apologize publicly and promise never to repeat it.
Related event: Kimi K3.1 Pro embroiled in undisclosed influencer marketing scandal(7 posts)→
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