MIT Prof Built an AI Playbook That Audits Academic Websites and Simulates Visitors

soumitrashukla9 · x · 2026-10-23

MIT Sloan professor John J. Horton released a "playbook" for AI-reviewing academic websites: it checks navigation, accessibility, organization, and link freshness, and simulates potential visitors to see whether they can accomplish their goals. Running it on his own site surfaced real issues — duplicated year displays in awards/grants, declined talk invitations containing personal health details, and a page-title inconsistency.

The full report (produced via Expected Parrot) includes screenshot-level visual inspection across desktop viewports, and he shared a self-serve entry so anyone can paste their URL and run the same review.

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