Google Brand Homepage Appears to Point to /new-homepage-experiment-4 Slug in SEO Test
gaganghotra_ · x · 2026-10-23
A user noticed that searching for a brand name surfaces a homepage hosted at the slug /new-homepage-experiment-4, suggesting Google is running SEO or homepage A/B experiments.
- Observation: brand-name search results land on an experimental slug
- Speculation: Google is testing multiple homepage variants
- No official confirmation yet
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