Vercel CEO Guillermo Rauch on software factories, agents with taste, and two big bets
soleio · x · 2026-10-23
Season 3 of First of Kind kicks off with a long-form interview of Vercel founder & CEO Guillermo Rauch in San Francisco. Topics include: human effort still underrated, being both CEO and chief designer, his two bets (software and English), how Gmail lured him, layout shift and the one-stroke dragon, his "no random acts of AI" principle, whether agents can have taste, software factories and manufacturing agent customers, everything-is-communication, and lifemaxxing. Rauch taught himself English growing up in Argentina.
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